Share of Instagram influencer audience India 2023, by gender

Published by
Tanushree Basuroy,
Sep 23, 2024
Between January and June 2023, the larger share of the audience of Instagram influencers across India was composed of around 68 percent male users. Over 30 percent of influencers' audiences on Instagram in India was constituted by women.

Distribution of Instagram influencer audience in India in 2023, by gender

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Release date

June 2023

Region

India

Survey time period

January 1 to June 14, 2023

Number of respondents

2.35 million

Method of interview

Online survey

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Statistics on " Influencer marketing in India "

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Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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