During an April 2023 survey in the United States, 70 percent of adult respondents who were part of Generation Z (born between 2005 and 2012) reported thinking that brands with a large target audience were either somewhat or very responsible for promoting diversity and inclusion. Among baby boomers (born between 1946 and 1964), that share stood at 64 percent.
Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (April 17, 2023). Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult. "Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation." Chart. April 17, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult. (2023). Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult. "Percentage of Adults Thinking That Brands with a Large Target Audience Were Responsible for Promoting Diversity and Inclusion in The United States as of April 2023, by Generation." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult, Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation Statista, https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/ (last visited November 21, 2024)
Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation [Graph], Morning Consult, April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
