During an April 2023 survey in the United States, 70 percent of adult respondents who were part of Generation Z (born between 2005 and 2012) reported thinking that brands with a large target audience were either somewhat or very responsible for promoting diversity and inclusion. Among baby boomers (born between 1946 and 1964), that share stood at 64 percent.
Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation
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Morning Consult. (April 17, 2023). Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult. "Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation." Chart. April 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult. (2023). Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult. "Percentage of Adults Thinking That Brands with a Large Target Audience Were Responsible for Promoting Diversity and Inclusion in The United States as of April 2023, by Generation." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult, Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation Statista, https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/ (last visited December 22, 2024)
Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation [Graph], Morning Consult, April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/