Between March 2022 and March 2023, Chanel was the most trending luxury brand among influencers on the Chinese social commerce platform Xiaohongshu. During the measured period, there were approximately 376,000 posts by KOLs (aka key opinion leaders) mentioning the fashion icon. Hermes and Dior were other most discussed high-end labels on Chinese social media platforms Weibo and Douyin.
Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand
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Xiaohongshu (RED)
Weibo
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Sina.com.cn. (June 26, 2023). Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
Sina.com.cn. "Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s)." Chart. June 26, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
Sina.com.cn. (2023). Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
Sina.com.cn. "Number of Posts by Key Opinion Leaders (Kols) Related to Luxury Brands on Major Social Media Platforms in China as of March 2023, by Brand (in 1,000s)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
Sina.com.cn, Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s) Statista, https://www.statista.com/statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/ (last visited July 22, 2024)
Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s) [Graph], Sina.com.cn, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
