Gen Z celebrities and influencers are the favorite among luxury brands in China. Between March 2022 and March 2023, almost 80 percent of the luxury brand ambassadors in China were born between 1990 and 2000. Some high-end brands like Prada and Amani only appointed public figures from this generation as brand endorsers.
Age distribution of luxury brand ambassadors in China as of March 2023, by brand
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Sina.com.cn. (June 26, 2023). Age distribution of luxury brand ambassadors in China as of March 2023, by brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
Sina.com.cn. "Age distribution of luxury brand ambassadors in China as of March 2023, by brand." Chart. June 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
Sina.com.cn. (2023). Age distribution of luxury brand ambassadors in China as of March 2023, by brand. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
Sina.com.cn. "Age Distribution of Luxury Brand Ambassadors in China as of March 2023, by Brand." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
Sina.com.cn, Age distribution of luxury brand ambassadors in China as of March 2023, by brand Statista, https://www.statista.com/statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/ (last visited December 22, 2024)
Age distribution of luxury brand ambassadors in China as of March 2023, by brand [Graph], Sina.com.cn, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
