In China, the gender distribution of brand endorsers varies greatly between luxury brands. Between March 2022 and March 2023, Prada and Armani's ambassadors were all women, while Yves Saint Laurent appointed only male ambassadors.
Gender distribution of major luxury brand ambassadors in China as of March 2023
Characteristic
Female
Male
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Sina.com.cn. (June 26, 2023). Gender distribution of major luxury brand ambassadors in China as of March 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1398208/china-luxury-brand-endorsers-gender-distribution-by-brand/
Sina.com.cn. "Gender distribution of major luxury brand ambassadors in China as of March 2023." Chart. June 26, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1398208/china-luxury-brand-endorsers-gender-distribution-by-brand/
Sina.com.cn. (2023). Gender distribution of major luxury brand ambassadors in China as of March 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1398208/china-luxury-brand-endorsers-gender-distribution-by-brand/
Sina.com.cn. "Gender Distribution of Major Luxury Brand Ambassadors in China as of March 2023." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1398208/china-luxury-brand-endorsers-gender-distribution-by-brand/
Sina.com.cn, Gender distribution of major luxury brand ambassadors in China as of March 2023 Statista, https://www.statista.com/statistics/1398208/china-luxury-brand-endorsers-gender-distribution-by-brand/ (last visited August 25, 2024)
Gender distribution of major luxury brand ambassadors in China as of March 2023 [Graph], Sina.com.cn, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1398208/china-luxury-brand-endorsers-gender-distribution-by-brand/