There is a wider gender gap in luxury brand endorsers compared to other industries in China. Between March 2022 and March 2023, brands in China appointed 5.4 percentage points more male ambassadors than their female counterparts, whereas the difference in the luxury good industry was 12.8 percentage points.
Distribution of brand ambassadors in China as of March 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sina.com.cn. (June 26, 2023). Distribution of brand ambassadors in China as of March 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1396741/china-share-of-brand-ambassadors-by-gender/
Sina.com.cn. "Distribution of brand ambassadors in China as of March 2023, by gender." Chart. June 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1396741/china-share-of-brand-ambassadors-by-gender/
Sina.com.cn. (2023). Distribution of brand ambassadors in China as of March 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1396741/china-share-of-brand-ambassadors-by-gender/
Sina.com.cn. "Distribution of Brand Ambassadors in China as of March 2023, by Gender." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1396741/china-share-of-brand-ambassadors-by-gender/
Sina.com.cn, Distribution of brand ambassadors in China as of March 2023, by gender Statista, https://www.statista.com/statistics/1396741/china-share-of-brand-ambassadors-by-gender/ (last visited December 22, 2024)
Distribution of brand ambassadors in China as of March 2023, by gender [Graph], Sina.com.cn, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1396741/china-share-of-brand-ambassadors-by-gender/
