Millennials and Gen Z are the favorites among luxury brands in China. Between May 2023 and April 2024, about 61 percent of the luxury brand ambassadors in China were born between 1990 and 2000. In comparison, pre-70s endorsers accounted for merely two percent.
Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation
Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.
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Sohu. (June 14, 2024). Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
Sohu. "Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation." Chart. June 14, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
Sohu. (2024). Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
Sohu. "Distribution of Luxury Brand Ambassadors in China from May 2023 to April 2024, by Generation." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
Sohu, Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation Statista, https://www.statista.com/statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/ (last visited November 21, 2024)
Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation [Graph], Sohu, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
