In 2023, according to the results of a survey conducted among creators based in the United States, 75 percent of the ones with followers below 150,000 in count earned less than 20,000 U.S. dollars annually. To compare - almost 29 percent of creators with more than five million followers made between 20 and 50,000 U.S. dollars annually. Around 35 percent of American creators with a follower base between one and three million earned between 100,000 and 500,000 U.S. dollars per annum.
Distribution of creators in the United States as of April 2023, by annual income and number of followers
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The Influencer Marketing Factory. (April 10, 2023). Distribution of creators in the United States as of April 2023, by annual income and number of followers [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1396523/creators-annual-income-followers-us/
The Influencer Marketing Factory. "Distribution of creators in the United States as of April 2023, by annual income and number of followers." Chart. April 10, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1396523/creators-annual-income-followers-us/
The Influencer Marketing Factory. (2023). Distribution of creators in the United States as of April 2023, by annual income and number of followers. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1396523/creators-annual-income-followers-us/
The Influencer Marketing Factory. "Distribution of Creators in The United States as of April 2023, by Annual Income and Number of Followers." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1396523/creators-annual-income-followers-us/
The Influencer Marketing Factory, Distribution of creators in the United States as of April 2023, by annual income and number of followers Statista, https://www.statista.com/statistics/1396523/creators-annual-income-followers-us/ (last visited October 02, 2024)
Distribution of creators in the United States as of April 2023, by annual income and number of followers [Graph], The Influencer Marketing Factory, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1396523/creators-annual-income-followers-us/