As of August 2022, roughly 11 percent of top business-to-consumer (B2C) ecommerce platforms used Salesforce Marketing Cloud as their email service provider. SAP Emersys ranked first, used by 21.5 percent of the sampled platforms.
Leading email service providers (ESP) for B2C e-commerce platforms in Germany as of September 2023, by market share
among 1,000 B2C online shops and selected marketplaces with the highest revenue sent out at least one marketing email via a distribution platform identified as an ESP or sending service within the 12-month observation period
Supplementary notes
* Excluding companies that use this service as a back-end sender of a marketing automation platform. The source does not provide a survey date.
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Publicare. (September 27, 2023). Leading email service providers (ESP) for B2C e-commerce platforms in Germany as of September 2023, by market share [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1396357/esp-germany/
Publicare. "Leading email service providers (ESP) for B2C e-commerce platforms in Germany as of September 2023, by market share." Chart. September 27, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1396357/esp-germany/
Publicare. (2023). Leading email service providers (ESP) for B2C e-commerce platforms in Germany as of September 2023, by market share. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1396357/esp-germany/
Publicare. "Leading Email Service Providers (Esp) for B2c E-commerce Platforms in Germany as of September 2023, by Market Share." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1396357/esp-germany/
Publicare, Leading email service providers (ESP) for B2C e-commerce platforms in Germany as of September 2023, by market share Statista, https://www.statista.com/statistics/1396357/esp-germany/ (last visited January 08, 2025)
Leading email service providers (ESP) for B2C e-commerce platforms in Germany as of September 2023, by market share [Graph], Publicare, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1396357/esp-germany/
