During a survey carried out among consumers in the United States in April 2023, around 31 percent of respondents who said they had bought a product made and released by an influencer stated that they had bought influencer-made merchandise. Another 19 percent said they purchased beauty products released by influencers.
Types of products made by influencers that consumers bought in the United States as of April 2023, by category
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The Influencer Marketing Factory. (April 10, 2023). Types of products made by influencers that consumers bought in the United States as of April 2023, by category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1396264/consumer-purchase-influencer-product-usa/
The Influencer Marketing Factory. "Types of products made by influencers that consumers bought in the United States as of April 2023, by category." Chart. April 10, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1396264/consumer-purchase-influencer-product-usa/
The Influencer Marketing Factory. (2023). Types of products made by influencers that consumers bought in the United States as of April 2023, by category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1396264/consumer-purchase-influencer-product-usa/
The Influencer Marketing Factory. "Types of Products Made by Influencers That Consumers Bought in The United States as of April 2023, by Category." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1396264/consumer-purchase-influencer-product-usa/
The Influencer Marketing Factory, Types of products made by influencers that consumers bought in the United States as of April 2023, by category Statista, https://www.statista.com/statistics/1396264/consumer-purchase-influencer-product-usa/ (last visited December 21, 2024)
Types of products made by influencers that consumers bought in the United States as of April 2023, by category [Graph], The Influencer Marketing Factory, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1396264/consumer-purchase-influencer-product-usa/