During a survey carried out among consumers in the United States in April 2023, exactly half of the respondents said they had purchased a product made and released by an influencer, while the other half said they had not done so.
Share of consumers who bought a product or service made by an influencer in the United States as of April 2023
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The Influencer Marketing Factory. (April 10, 2023). Share of consumers who bought a product or service made by an influencer in the United States as of April 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1396219/consumers-bought-products-made-influencers-us/
The Influencer Marketing Factory. "Share of consumers who bought a product or service made by an influencer in the United States as of April 2023." Chart. April 10, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1396219/consumers-bought-products-made-influencers-us/
The Influencer Marketing Factory. (2023). Share of consumers who bought a product or service made by an influencer in the United States as of April 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1396219/consumers-bought-products-made-influencers-us/
The Influencer Marketing Factory. "Share of Consumers Who Bought a Product or Service Made by An Influencer in The United States as of April 2023." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1396219/consumers-bought-products-made-influencers-us/
The Influencer Marketing Factory, Share of consumers who bought a product or service made by an influencer in the United States as of April 2023 Statista, https://www.statista.com/statistics/1396219/consumers-bought-products-made-influencers-us/ (last visited December 23, 2024)
Share of consumers who bought a product or service made by an influencer in the United States as of April 2023 [Graph], The Influencer Marketing Factory, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1396219/consumers-bought-products-made-influencers-us/
