In 2022, approximately one-fourth of consumers surveyed in the United Kingdom said that social media influencers had completely or somewhat influenced their buying decisions. Gen Z were the most susceptible to the influence of content creators, followed by millennials. Conversely, social media influencers had a lesser impact on Gen X shoppers, falling below the country's average.
Share of consumers whose buying decisions were influenced by social media influencers in the United Kingdom (UK) in 2022, by generational cohort
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Deloitte. (November 30, 2022). Share of consumers whose buying decisions were influenced by social media influencers in the United Kingdom (UK) in 2022, by generational cohort [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1395249/social-media-influence-purchase-uk-age/
Deloitte. "Share of consumers whose buying decisions were influenced by social media influencers in the United Kingdom (UK) in 2022, by generational cohort." Chart. November 30, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1395249/social-media-influence-purchase-uk-age/
Deloitte. (2022). Share of consumers whose buying decisions were influenced by social media influencers in the United Kingdom (UK) in 2022, by generational cohort. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1395249/social-media-influence-purchase-uk-age/
Deloitte. "Share of Consumers Whose Buying Decisions Were Influenced by Social Media Influencers in The United Kingdom (Uk) in 2022, by Generational Cohort." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1395249/social-media-influence-purchase-uk-age/
Deloitte, Share of consumers whose buying decisions were influenced by social media influencers in the United Kingdom (UK) in 2022, by generational cohort Statista, https://www.statista.com/statistics/1395249/social-media-influence-purchase-uk-age/ (last visited December 21, 2024)
Share of consumers whose buying decisions were influenced by social media influencers in the United Kingdom (UK) in 2022, by generational cohort [Graph], Deloitte, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1395249/social-media-influence-purchase-uk-age/
