Based on a survey conducted in December 2022 among Vietnamese consumers, almost 70 percent of respondents said they preferred using omnichannel to research and buy skincare and beauty products. Meanwhile, around 10 percent of surveyed consumers would like to search and purchase these products in physical stores.
Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel
respondents who purchased and searched in these categories in the last three months
Supplementary notes
The source did not mention the type of survey used.
Original question:
1. Which best describes how you have purchased the following categories over the last three months?
2. Which best describes how you have researched the following categories over the last three months?
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McKinsey & Company. (February 23, 2023). Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/
McKinsey & Company. "Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel ." Chart. February 23, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/
McKinsey & Company. (2023). Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/
McKinsey & Company. "Share of Consumers Who Searched and Purchased Skincare and Makeup Products in Vietnam as of December 2022, by Channel ." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/
McKinsey & Company, Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel Statista, https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/ (last visited December 22, 2024)
Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel [Graph], McKinsey & Company, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/
