According to a survey on video streaming service content conducted in South Korea in May 2023, more than 77 percent of respondents using Wavve stated they directly searched the content they already knew they wanted to watch on the platform. This was the most common method to decide on content to watch among all video stream service users in this survey. Only between three and six percent of respondents stated they watch content that was randomly selected.
Methods to decide on content to watch on over-the-top (OTT) video services in South Korea as of May 2023, by platform
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Opensurvey. (June 5, 2023). Methods to decide on content to watch on over-the-top (OTT) video services in South Korea as of May 2023, by platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1394921/south-korea-deciding-on-content-to-watch-on-video-streaming-services-by-platform/
Opensurvey. "Methods to decide on content to watch on over-the-top (OTT) video services in South Korea as of May 2023, by platform." Chart. June 5, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1394921/south-korea-deciding-on-content-to-watch-on-video-streaming-services-by-platform/
Opensurvey. (2023). Methods to decide on content to watch on over-the-top (OTT) video services in South Korea as of May 2023, by platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1394921/south-korea-deciding-on-content-to-watch-on-video-streaming-services-by-platform/
Opensurvey. "Methods to Decide on Content to Watch on Over-the-top (Ott) Video Services in South Korea as of May 2023, by Platform." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1394921/south-korea-deciding-on-content-to-watch-on-video-streaming-services-by-platform/
Opensurvey, Methods to decide on content to watch on over-the-top (OTT) video services in South Korea as of May 2023, by platform Statista, https://www.statista.com/statistics/1394921/south-korea-deciding-on-content-to-watch-on-video-streaming-services-by-platform/ (last visited December 22, 2024)
Methods to decide on content to watch on over-the-top (OTT) video services in South Korea as of May 2023, by platform [Graph], Opensurvey, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1394921/south-korea-deciding-on-content-to-watch-on-video-streaming-services-by-platform/
