During a survey carried out among adult consumers in the United States in June 2023, 25 percent said they found it (somewhat or very) difficult to differentiate between sponsored and non-sponsored results when using online search engines. On the other hand, 62 percent found it (somewhat or very) easy.
Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023
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Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023
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YouGov. (June 20, 2023). Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023 [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov. "Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023." Chart. June 20, 2023. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov. (2023). Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov. "Share of Consumers Who Found It Easy Vs. Difficult to Differentiate between Sponsored and Non-sponsored Search Engine Results in The United States as of June 2023." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov, Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023 Statista, https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/ (last visited April 22, 2025)
Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023 [Graph], YouGov, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
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