During a survey carried out among adult consumers in the United States in June 2023, 25 percent said they found it (somewhat or very) difficult to differentiate between sponsored and non-sponsored results when using online search engines. On the other hand, 62 percent found it (somewhat or very) easy.
Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (June 20, 2023). Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov. "Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023." Chart. June 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov. (2023). Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov. "Share of Consumers Who Found It Easy Vs. Difficult to Differentiate between Sponsored and Non-sponsored Search Engine Results in The United States as of June 2023." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov, Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023 Statista, https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/ (last visited December 21, 2024)
Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023 [Graph], YouGov, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
