A 2023 study on generational trends in consumer behavior found that Gen Z consumers in the United States were more likely to purchase used products in response to inflation than other generations and the least likely to buy items on sale. On the other hand, Boomers are the least likely to buy used products as a response to inflation and the most likely to acquire them on sale.
Changes in online shopping behavior due to inflation in the United States in 1st quarter 2023, by generation
Characteristic
Gen Z
Millennials
Gen X
Boomers
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Jungle Scout (@junglescout). (March 21, 2023). Changes in online shopping behavior due to inflation in the United States in 1st quarter 2023, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1394646/online-shopping-behavior-changes-inflation-by-generation/
Jungle Scout (@junglescout). "Changes in online shopping behavior due to inflation in the United States in 1st quarter 2023, by generation." Chart. March 21, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1394646/online-shopping-behavior-changes-inflation-by-generation/
Jungle Scout (@junglescout). (2023). Changes in online shopping behavior due to inflation in the United States in 1st quarter 2023, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1394646/online-shopping-behavior-changes-inflation-by-generation/
Jungle Scout (@junglescout). "Changes in Online Shopping Behavior Due to Inflation in The United States in 1st Quarter 2023, by Generation." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1394646/online-shopping-behavior-changes-inflation-by-generation/
Jungle Scout (@junglescout), Changes in online shopping behavior due to inflation in the United States in 1st quarter 2023, by generation Statista, https://www.statista.com/statistics/1394646/online-shopping-behavior-changes-inflation-by-generation/ (last visited August 24, 2024)
Changes in online shopping behavior due to inflation in the United States in 1st quarter 2023, by generation [Graph], Jungle Scout (@junglescout), March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1394646/online-shopping-behavior-changes-inflation-by-generation/