Impact of inflation on online purchases in the U.S. 2023, by generation

Published by
Stephanie Chevalier,
Sep 9, 2024
A 2023 study on generational trends in consumer behavior found that Gen Z consumers in the United States were more likely to purchase used products in response to inflation than other generations and the least likely to buy items on sale. On the other hand, Boomers are the least likely to buy used products as a response to inflation and the most likely to acquire them on sale.

Changes in online shopping behavior due to inflation in the United States in 1st quarter 2023, by generation

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Release date

March 2023

Region

United States

Survey time period

February 8 and 9, 2023

Number of respondents

1,000*

Age group

18 years and older

Supplementary notes

* Out of the total respondents, 212 are Gen Z, 333 are Millennials, 198 are Gen X, and 238 are Boomers.

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Statistics on " E-commerce in the United States "

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Overview

7

Segments

6

Leading players

8

Online shoppers

6

Device usage

6

Online traffic & mobile apps

6

Further related statistics

10

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Topics

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