During a survey carried out among UK consumers in April 2023, 56 percent of respondents said that well-written content was among the leading things that made them trust an email from a company. A professional signature and good formatting also made it to top three.
Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Exclaimer. (June 13, 2023). Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer. "Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023." Chart. June 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer. (2023). Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer. "Elements That Made a Branded Email Trustworthy According to Consumers in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer, Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023 Statista, https://www.statista.com/statistics/1394429/factor-consumer-trust-email-uk/ (last visited July 22, 2024)
Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023 [Graph], Exclaimer, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1394429/factor-consumer-trust-email-uk/
