According to a survey on usage of streaming service Coupang Play conducted in May 2023 in South Korea, around 47 percent of respondents stated that they started using the service as it offered a free trial period. Another roughly 32 percent stated that the availability of content they wanted to watch was their initial reason.
Initial reasons for using Coupang Play in South Korea as of May 2023
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Opensurvey. (June 5, 2023). Initial reasons for using Coupang Play in South Korea as of May 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1394345/south-korea-initial-reasons-to-use-coupang-play/
Opensurvey. "Initial reasons for using Coupang Play in South Korea as of May 2023." Chart. June 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1394345/south-korea-initial-reasons-to-use-coupang-play/
Opensurvey. (2023). Initial reasons for using Coupang Play in South Korea as of May 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1394345/south-korea-initial-reasons-to-use-coupang-play/
Opensurvey. "Initial Reasons for Using Coupang Play in South Korea as of May 2023." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1394345/south-korea-initial-reasons-to-use-coupang-play/
Opensurvey, Initial reasons for using Coupang Play in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1394345/south-korea-initial-reasons-to-use-coupang-play/ (last visited July 22, 2024)
Initial reasons for using Coupang Play in South Korea as of May 2023 [Graph], Opensurvey, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1394345/south-korea-initial-reasons-to-use-coupang-play/