According to a consumer survey conducted by Rakuten Insight in May 2023, about 40 percent of respondents from China who had followed influencers but had not purchased their endorsement indicated that they were clear they did not really need the endorsed items. However, the same survey found that a majority of respondents from China had purchased the products endorsed by an influencer.
Major reasons for not purchasing a product endorsed by influencers in China as of May 2023
Original survey question:
Why did you not make the purchase of the item or product which was endorsed by the influencer?
The question was asked among respondents who had followed at least one influencer on social media but had not purchased any items promoted by the influencer.
Figures might not sum up to 100 percent due to rounding up.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 15, 2023). Major reasons for not purchasing a product endorsed by influencers in China as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1394026/china-reasons-for-not-buying-a-product-endorsed-by-influencers/
Rakuten Insight. "Major reasons for not purchasing a product endorsed by influencers in China as of May 2023." Chart. June 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1394026/china-reasons-for-not-buying-a-product-endorsed-by-influencers/
Rakuten Insight. (2023). Major reasons for not purchasing a product endorsed by influencers in China as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1394026/china-reasons-for-not-buying-a-product-endorsed-by-influencers/
Rakuten Insight. "Major Reasons for Not Purchasing a Product Endorsed by Influencers in China as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1394026/china-reasons-for-not-buying-a-product-endorsed-by-influencers/
Rakuten Insight, Major reasons for not purchasing a product endorsed by influencers in China as of May 2023 Statista, https://www.statista.com/statistics/1394026/china-reasons-for-not-buying-a-product-endorsed-by-influencers/ (last visited December 21, 2024)
Major reasons for not purchasing a product endorsed by influencers in China as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394026/china-reasons-for-not-buying-a-product-endorsed-by-influencers/
