As of early 2023, over 69 percent of high-growth professional services firms surveyed worldwide had their marketing teams implementing strategies for growth and profitability. Little more than 52 percent of no-growth companies reported assigning that task to their marketers. While half of the high-growth firms' marketing teams monitored and tracked campaign performance, only 35 percent of no-growth companies' marketers did the same.
Leading functions involving marketing teams in high-growth and no-growth professional services firms worldwide as of January 2023
among companies providing consulting, architecture, engineering and construction, accounting and financial, technology and software, law and legal, and government consulting services, around two-thirds of which did business in the U.S.
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MarketingCharts. (February 3, 2023). Leading functions involving marketing teams in high-growth and no-growth professional services firms worldwide as of January 2023 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1393943/functions-marketing-teams-high-no-growth-companies/
MarketingCharts. "Leading functions involving marketing teams in high-growth and no-growth professional services firms worldwide as of January 2023." Chart. February 3, 2023. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1393943/functions-marketing-teams-high-no-growth-companies/
MarketingCharts. (2023). Leading functions involving marketing teams in high-growth and no-growth professional services firms worldwide as of January 2023. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1393943/functions-marketing-teams-high-no-growth-companies/
MarketingCharts. "Leading Functions Involving Marketing Teams in High-growth and No-growth Professional Services Firms Worldwide as of January 2023." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/1393943/functions-marketing-teams-high-no-growth-companies/
MarketingCharts, Leading functions involving marketing teams in high-growth and no-growth professional services firms worldwide as of January 2023 Statista, https://www.statista.com/statistics/1393943/functions-marketing-teams-high-no-growth-companies/ (last visited November 25, 2024)
Leading functions involving marketing teams in high-growth and no-growth professional services firms worldwide as of January 2023 [Graph], MarketingCharts, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/1393943/functions-marketing-teams-high-no-growth-companies/
