Monthly global downloads of Temu shopping app 2022-2024

The popularity of ecommerce platform Temu has been surging since its debut in the fall of 2022. In October 2024, the app was downloaded more than 52 million times all over the world, making it more popular than Amazon’s marketplace app.

What is Temu?

Temu, which is owned by the Chinese online retailer PDD Holdings, has successfully replicated the meteoric growth of its sister app Pinduoduo in overseas markets through effective marketing campaigns. Focusing on providing low-cost products with free and fast shipping, Temu has emerged as a wallet-saving alternative amidst rising inflation. The newcomer has also followed the playbook of Pinduoduo, such as gamification features and personalized purchase recommendations, to make shopping on mobile more fun.

Who is using Temu?

These strategies work. In the first five months of 2023, Temu generated over 1.5 billion U.S. dollars in gross merchandise volume. It has caught the eye of inflation-weary shoppers in the West, particularly young people in the United States and Mexico. In 2023, Temu achieved its first milestone of over 123 million active users in the United States.