Temu global app downloads 2024

The popularity of ecommerce platform Temu has been surging since its debut in the fall of 2022. In May 2024, the app was downloaded over 52 million times all over the world, making it more popular than Amazon’s marketplace app.

What is Temu?

Temu, which is owned by the Chinese online retailer PDD Holdings, has successfully replicated the meteoric growth of its sister app Pinduoduo in overseas markets through effective marketing campaigns. Focusing on providing low-cost products with free and fast shipping, Temu has emerged as a wallet-saving alternative amidst rising inflation. The newcomer has also followed the playbook of Pinduoduo, such as gamification features and personalized purchase recommendations, to make shopping on mobile more fun.

Who is using Temu?

These strategies work. In the first five months of 2023, Temu generated over 1.5 billion U.S. dollars in gross merchandise volume. It has caught the eye of inflation-weary shoppers in the West, particularly young people in the United States and Mexico. In April 2023, Temu achieved its first milestone of over 100 million active users in the United States.

Number of global downloads of shopping app Temu from September 2022 to May 2024 (in millions)

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Release date

June 2024

More information

Region

Worldwide, China

Survey time period

September 2022 to May 2024

Special properties

App Store and Google Play; Apple App Store includes iPhone and iPad devices

Supplementary notes

The source has revised all the figures prior to October 2023.

The source does not provide the publication date. The release date stated here is the date of data access.

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