As of October 2022, Instagram had the largest share of influencer marketing campaign ran by fashion and beauty brands in Malaysia, with more than 50 percent of the social media market share. TikTok had the second largest share with around 39.34 percent.
Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AnyMind Group. (October 26, 2022). Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. "Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform." Chart. October 26, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. (2022). Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. "Share of Influencer Marketing Campaign of Fashion and Beauty Brands in Malaysia as of October 2022, by Social Media Platform." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group, Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform Statista, https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/ (last visited November 18, 2024)
Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
