Influencer marketing of fashion and beauty brands in Malaysia 2022, by platform

Published by Statista Research Department, Jun 18, 2024
As of October 2022, Instagram had the largest share of influencer marketing campaign ran by fashion and beauty brands in Malaysia, with more than 50 percent of the social media market share. TikTok had the second largest share with around 39.34 percent.

Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform

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Release date

October 2022

Region

Malaysia

Survey time period

October 2022

Supplementary notes

The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.

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Statistics on " Beauty and personal care industry in Malaysia "

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Other statistics that may interest you Beauty and personal care industry in Malaysia

Overview

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Key segments

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Imports

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Exports

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Advertising & Marketing

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Consumer behavior

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Topics

Beauty and personal care industry in MalaysiaFMCG market in MalaysiaE-commerce in MalaysiaFood industry in Malaysia
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