As of October 2022, Instagram had the largest share of influencer marketing campaign ran by fashion and beauty brands in Malaysia, with more than 50 percent of the social media market share. TikTok had the second largest share with around 39.34 percent.
Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. "Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform." Chart. October 26, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. (2022). Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. "Share of Influencer Marketing Campaign of Fashion and Beauty Brands in Malaysia as of October 2022, by Social Media Platform." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group, Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform Statista, https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/ (last visited December 22, 2024)
Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
