Weibo's advertising and promotional expenses 2012-2022

Published by
Lai Lin Thomala,
Jun 15, 2023
In 2022, the advertising and promotional expenses of the Chinese Twitter-like platform Weibo amounted to approximately 310 billion U.S. dollars. The company drastically increased its advertising expenses in 2017 and 2018, and since then the expenditure has remained above 300 billion U.S. dollars.

Advertising and promotional expenditure of Weibo Corporation from 2012 to 2022 (in million U.S. dollars)

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Release date

April 2023

Region

China

Survey time period

2012 to 2022

Supplementary notes

Figures for earlier years have been taken from previous publications.

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