iQIYI's advertising expenses 2016-2023

Published by
Lai Lin Thomala,
Apr 29, 2024

In 2023, Baidu's Netflix-like site iQIYI invested approximately 2.6 billion yuan in advertising activities, significantly increasing from the previous year. Founded in Beijing in 2010, iQIYI is one of the largest online video platforms in the world with over 530 million monthly active users.

Advertising expenses of Chinese online video site iQIYI from 2016 to 2023 (in billion yuan)

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Release date

March 2024

Region

China

Survey time period

2016 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2024). 

Figures for earlier years have been taken from previous publications.

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