In 2023, the advertising and promotional expenditure of tech giant Baidu Inc amounted to approximately 13.2billion yuan, up from 10.2 billion yuan in the previous year. In general, Baidu's advertising spending showed a fluctuating and rising trend.
Advertising, marketing and promotional expenses of Baidu from 2013 to 2023
(in billion yuan)
Characteristic
Advertising and promotional expenses in billion yuan
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Baidu. (March 18, 2024). Advertising, marketing and promotional expenses of Baidu from 2013 to 2023 (in billion yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1392745/baidu-advertising-and-promotional-expenses/
Baidu. "Advertising, marketing and promotional expenses of Baidu from 2013 to 2023 (in billion yuan)." Chart. March 18, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1392745/baidu-advertising-and-promotional-expenses/
Baidu. (2024). Advertising, marketing and promotional expenses of Baidu from 2013 to 2023 (in billion yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1392745/baidu-advertising-and-promotional-expenses/
Baidu. "Advertising, Marketing and Promotional Expenses of Baidu from 2013 to 2023 (in Billion Yuan)." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1392745/baidu-advertising-and-promotional-expenses/
Baidu, Advertising, marketing and promotional expenses of Baidu from 2013 to 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1392745/baidu-advertising-and-promotional-expenses/ (last visited December 22, 2024)
Advertising, marketing and promotional expenses of Baidu from 2013 to 2023 (in billion yuan) [Graph], Baidu, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1392745/baidu-advertising-and-promotional-expenses/
