In 2023, the Chinese entertainment conglomerate Tencent invested almost 23 billion yuan in advertising and promotional activities, which was a slight increase from the previous year. Overall, Tencent's advertising spending has been steadily increasing year by year until 2021.
Promotion and advertising expenses of Tencent from 2013 to 2023
(in billion yuan)
Characteristic
Promotion and advertising expenses in billion yuan
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Tencent. (March 20, 2024). Promotion and advertising expenses of Tencent from 2013 to 2023 (in billion yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1392734/tencent-promotion-and-advertising-expenses/
Tencent. "Promotion and advertising expenses of Tencent from 2013 to 2023 (in billion yuan)." Chart. March 20, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1392734/tencent-promotion-and-advertising-expenses/
Tencent. (2024). Promotion and advertising expenses of Tencent from 2013 to 2023 (in billion yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1392734/tencent-promotion-and-advertising-expenses/
Tencent. "Promotion and Advertising Expenses of Tencent from 2013 to 2023 (in Billion Yuan)." Statista, Statista Inc., 20 Mar 2024, https://www.statista.com/statistics/1392734/tencent-promotion-and-advertising-expenses/
Tencent, Promotion and advertising expenses of Tencent from 2013 to 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1392734/tencent-promotion-and-advertising-expenses/ (last visited December 22, 2024)
Promotion and advertising expenses of Tencent from 2013 to 2023 (in billion yuan) [Graph], Tencent, March 20, 2024. [Online]. Available: https://www.statista.com/statistics/1392734/tencent-promotion-and-advertising-expenses/
