Promotion and advertising expenses of Tencent 2014-2024

Published by
Lai Lin Thomala
,
Apr 10, 2025

In 2024, the Chinese entertainment conglomerate Tencent invested over 25 billion yuan in advertising and promotional activities, which was a moderate increase from the previous year. The cost center peaked in 2021, but then plummeted to 18.8 billion yuan in the next year.

Promotion and advertising expenses of Tencent from 2014 to 2024 (in billion yuan)

CharacteristicPromotion and advertising expenses in billion yuan
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Showing entries 1 to 11 (11 entries in total)
Statistic: Promotion and advertising expenses of Tencent from 2014 to 2024 (in billion yuan)

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Release date

April 2025

Region

China

Survey time period

2014 to 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2025).

Figures for earlier years have been taken from previous publications.

Figures have been rounded for a better understanding.

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