According to a survey conducted among consumers in the United States and Canada in the fourth quarter of 2022, 30 percent of respondents said they had used their phone to scan a QR code in a TV show or commercial. This marked an increase from the previous year when 20.7 percent of consumers had said the same.
Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022
Characteristic
Q4 2021
Q4 2022
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MarketingCharts. (March 29, 2023). Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/
MarketingCharts. "Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022." Chart. March 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/
MarketingCharts. (2023). Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/
MarketingCharts. "Share of Consumers Engaging with Interactive Ads in The United States and Canada in 4th Quarter 2021 and 4th Quarter 2022." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/
MarketingCharts, Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022 Statista, https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/ (last visited July 22, 2024)
Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022 [Graph], MarketingCharts, March 29, 2023. [Online]. Available: https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/