Share of consumers engaging with interactive ads in the U.S. and Canada 2021-2022

Published by Statista Research Department, Nov 18, 2024
According to a survey conducted among consumers in the United States and Canada in the fourth quarter of 2022, 30 percent of respondents said they had used their phone to scan a QR code in a TV show or commercial. This marked an increase from the previous year when 20.7 percent of consumers had said the same.

Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022

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Release date

March 2023

Region

Canada, United States

Survey time period

Q4 2021 and Q4 2022

Number of respondents

4,493*

Supplementary notes

* Count for Q4 2022.

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Overview

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Consumer insights

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