In 2023, the real estate and construction sector contributed 19 percent to out-of-home advertising expenditure in India. This was followed by the organized retail sector with an increase in its ad expenditure share compared to the previous year. Meanwhile, FMCG dropped to fourth place while consumer services saw an increase in its ad spend, thus surpassing FMCG.
Out-Of-Home advertising expenditure distribution across India in 2023, by category
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EY, & FICCI. (March 12, 2024). Out-Of-Home advertising expenditure distribution across India in 2023, by category [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
EY, und FICCI. "Out-Of-Home advertising expenditure distribution across India in 2023, by category." Chart. March 12, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
EY, FICCI. (2024). Out-Of-Home advertising expenditure distribution across India in 2023, by category. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
EY, and FICCI. "Out-of-home Advertising Expenditure Distribution across India in 2023, by Category." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
EY & FICCI, Out-Of-Home advertising expenditure distribution across India in 2023, by category Statista, https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/ (last visited December 23, 2024)
Out-Of-Home advertising expenditure distribution across India in 2023, by category [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
