According to a survey conducted in South Korea in May 2023, more than 83 percent of respondents who had previously re-subscribed to an over-the-top (OTT) video service after cancelation stated that their reason was new content becoming available on the platform. Another roughly 32 percent re-subscribed due to becoming eligible for a discounted subscription fee.
Main reasons for over-the-top (OTT) users to re-subscribe after canceling their membership in South Korea as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Opensurvey. (June 5, 2023). Main reasons for over-the-top (OTT) users to re-subscribe after canceling their membership in South Korea as of May 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1391091/south-korea-re-subscription-reasons-for-ott-subscribers/
Opensurvey. "Main reasons for over-the-top (OTT) users to re-subscribe after canceling their membership in South Korea as of May 2023." Chart. June 5, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1391091/south-korea-re-subscription-reasons-for-ott-subscribers/
Opensurvey. (2023). Main reasons for over-the-top (OTT) users to re-subscribe after canceling their membership in South Korea as of May 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1391091/south-korea-re-subscription-reasons-for-ott-subscribers/
Opensurvey. "Main Reasons for Over-the-top (Ott) Users to Re-subscribe after Canceling Their Membership in South Korea as of May 2023." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1391091/south-korea-re-subscription-reasons-for-ott-subscribers/
Opensurvey, Main reasons for over-the-top (OTT) users to re-subscribe after canceling their membership in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1391091/south-korea-re-subscription-reasons-for-ott-subscribers/ (last visited November 21, 2024)
Main reasons for over-the-top (OTT) users to re-subscribe after canceling their membership in South Korea as of May 2023 [Graph], Opensurvey, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1391091/south-korea-re-subscription-reasons-for-ott-subscribers/
