OOH ad spending in North America 2017-2029

Published by
J. G. Navarro,
Jun 3, 2024
In 2023, out-of-home (OOH) advertising spending in North America will reach an estimated 10.41 billion U.S. dollars, up from little more than nine billion dollars a year earlier – an annual growth of almost seven percent. The figure was projected to rise further, exceeding 13 billion dollars by 2029. North America's total ad spending exceeded 420 billion dollars in 2023.

Out-of-home (OOH) advertising spending in North America from 2017 to 2029 (in billion U.S. dollars)

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using current exchange rates and reflecting market impacts of the Russia-Ukraine war

Supplementary notes

* Forecast.

Numbers have been rounded.

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Overview

8

United States

8

Canada

8

Mexico

8

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Advertising in North AmericaAdvertising in the United StatesAdvertising worldwideAdvertising in CanadaAdvertising in Mexico
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