According to a survey conducted in South Korea in 2023 on the reasons not to use over-the-top (OTT) video services anymore, roughly 57 percent of respondents stated the subscription fee was too high. Another 33.7 percent answered that the platform did not offer as much content they wanted to see as expected.
Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Opensurvey. (June 5, 2023). Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/
Opensurvey. "Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023." Chart. June 5, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/
Opensurvey. (2023). Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/
Opensurvey. "Reasons for Not Currently Being Subscribed to Previously Used Over-the-top (Ott) Video Services in South Korea as of May 2023." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/
Opensurvey, Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/ (last visited August 24, 2024)
Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023 [Graph], Opensurvey, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/