According to a survey conducted in South Korea in 2023 on the reasons not to use over-the-top (OTT) video services anymore, roughly 57 percent of respondents stated the subscription fee was too high. Another 33.7 percent answered that the platform did not offer as much content they wanted to see as expected.
Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023
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Opensurvey. (June 5, 2023). Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/
Opensurvey. "Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023." Chart. June 5, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/
Opensurvey. (2023). Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/
Opensurvey. "Reasons for Not Currently Being Subscribed to Previously Used Over-the-top (Ott) Video Services in South Korea as of May 2023." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/
Opensurvey, Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/ (last visited November 24, 2024)
Reasons for not currently being subscribed to previously used over-the-top (OTT) video services in South Korea as of May 2023 [Graph], Opensurvey, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1390320/south-korea-reasons-to-not-use-ott-services-anymore/
