According to a 2023 survey, one in two Italian adults had zero awareness about live shopping, the online showcase of products and services that can be purchased in real time. In turn, 24 percent of respondents heard of it but did not know what live shopping is, whereas only 12 percent had some knowledge about live shopping.
Level of familiarity with live shopping in Italy as of April 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov Italy. (May 22, 2023). Level of familiarity with live shopping in Italy as of April 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388801/familiarity-with-live-shopping-italy/
YouGov Italy. "Level of familiarity with live shopping in Italy as of April 2023." Chart. May 22, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388801/familiarity-with-live-shopping-italy/
YouGov Italy. (2023). Level of familiarity with live shopping in Italy as of April 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388801/familiarity-with-live-shopping-italy/
YouGov Italy. "Level of Familiarity with Live Shopping in Italy as of April 2023." Statista, Statista Inc., 22 May 2023, https://www.statista.com/statistics/1388801/familiarity-with-live-shopping-italy/
YouGov Italy, Level of familiarity with live shopping in Italy as of April 2023 Statista, https://www.statista.com/statistics/1388801/familiarity-with-live-shopping-italy/ (last visited July 22, 2024)
Level of familiarity with live shopping in Italy as of April 2023 [Graph], YouGov Italy, May 22, 2023. [Online]. Available: https://www.statista.com/statistics/1388801/familiarity-with-live-shopping-italy/