Level of familiarity with live shopping in Italy 2023

Published by Daniela Coppola, Jun 6, 2023
According to a 2023 survey, one in two Italian adults had zero awareness about live shopping, the online showcase of products and services that can be purchased in real time. In turn, 24 percent of respondents heard of it but did not know what live shopping is, whereas only 12 percent had some knowledge about live shopping.

Level of familiarity with live shopping in Italy as of April 2023

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Release date

May 2023

Region

Italy

Survey time period

April 2023

Number of respondents

1,027 respondents

Age group

18 years and older

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