Average star rating impact on e-commerce site visits worldwide 2022

Published by
Stephanie Chevalier,
Sep 23, 2024
Based on a 2022 analysis, the product display page (PDP) views experience the highest surge beyond the 4.0-star rating threshold. While products with an average rating from 4.5 to 4.99 generate the most traffic and receive the highest number of reviews, consumers remain hesitant when confronted with an average rating of 5.0 stars.

Impact of average star rating on e-commerce site page traffic worldwide in 2022

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Release date

August 2022

Region

Worldwide

Survey time period

August 11, 2022

Supplementary notes

Based on an illustrative sample of approximately 8.8 million Product Display Pages (PDPs), accounting for 27.7 billion page visits.

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