Visual UGC conversion lift worldwide 2022, by category

Published by
Stephanie Chevalier,
Sep 23, 2024
In 2022, automotive and motorsport was the product category with the highest conversion lift when visitors interacted with visual user-generated content, with a remarkable surge of 161.3 percent. Luggage and bags ranked second, up 157.7 percent, followed by apparel and accessories, with a 151 percent rise.

Visual user-generated content (UGC) interactor conversion lift worldwide in 2022, by category

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Release date

August 2022

Region

Worldwide

Survey time period

June 28, 2022

Number of respondents

3,600 brand and retailer sites*

Special properties

in the previous 12 months

Supplementary notes

* UGC interactions across over 25.4 million online product pages.

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Statistics on " E-commerce marketing and advertising "

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Overview

7

Selected markets

6

Leading players

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Buy now
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For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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