Conversion lift from user-generated imagery worldwide 2020-2022

Published by
Stephanie Chevalier,
Jun 5, 2023
In 2022, there was an approximately 104 percent increase in conversion when visitors interacted with user-generated product images. Although conversion lift was slightly lower compared to 2021, it still indicates 12.5 percentage points more than in 2020.

Lift in conversion when visitors interact with user-generated imagery worldwide from 2020 to 2022

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Release date

March 2023

Region

Worldwide

Survey time period

January to December 2022

Number of respondents

1,200 e-commerce websites*

Supplementary notes

* Activity on more than 1.5 million product detail pages.

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

E-commerce checkout behaviorDigital payments in RussiaDigital payments landscape in the United StatesOnline shopping behavior in the United StatesE-commerce in Canada
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* For commercial use only

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