The sorting function facilitates quick content discovery for online shoppers. As a result, each sorting type has a distinct influence on conversion rates. In 2022, the sorting method that yielded the most significant impact on conversions was sorting by the highest rating, leading to an increase of over 181 percent. Following was sorting by most recent comments, contributing to a conversion lift of nearly 172 percent. Conversely, understanding the factors behind lower ratings was also instrumental in helping consumers in their decision-making process.
Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type
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Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type
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PowerReviews. (March 28, 2023). Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
PowerReviews. "Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type." Chart. March 28, 2023. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
PowerReviews. (2023). Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
PowerReviews. "Conversion Lift among Visitors to E-commerce Sites Worldwide in 2022, by Top Review Sorting Type." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
PowerReviews, Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type Statista, https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/ (last visited April 25, 2025)
Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type [Graph], PowerReviews, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
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