According to global data gathered on an e-mail marketing automation platform, an excessive number of campaign push messages sent by e-commerce merchants has resulted in lower open/view, click, and order rates. In 2023, e-commerce merchants sent 27 percent more campaign push messages than in 2022, resulting in a conversion rate of 0.04 percent.
E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2023
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Omnisend. (February 7, 2024). E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. "E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2023." Chart. February 7, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. (2024). E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. "E-commerce Web Push Notifications Marketing Benchmarks Worldwide from 2020 to 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend, E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2023 Statista, https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/ (last visited December 21, 2024)
E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2023 [Graph], Omnisend, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
