According to global data gathered on an e-mail marketing automation platform, an excessive number of campaign push messages sent by e-commerce merchants has resulted in lower open/view, click, and order rates. In 2023, e-commerce merchants sent 27 percent more campaign push messages than in 2022, resulting in a conversion rate of 0.04 percent.
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Everything on "E-commerce marketing and advertising" in one document: edited and divided into chapters, including detailed references.
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Overview
Selected markets
Leading players
E-mail, SMS, and Push marketing
Social media and influencer marketing
User Generated Content (UGC)
* For commercial use only
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Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
