According to global data gathered on an e-mail marketing automation platform, an excessive number of campaign push messages sent by e-commerce merchants has resulted in lower open/view, click, and order rates. In 2022, e-commerce merchants sent 290 percent more campaign push messages than in 2021, resulting in an 18.8 percent increase in related orders.
E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2022
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Omnisend. (February 9, 2023). E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. "E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2022." Chart. February 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. (2023). E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. "E-commerce Web Push Notifications Marketing Benchmarks Worldwide from 2020 to 2022." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend, E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2022 Statista, https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/ (last visited July 22, 2024)
E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2022 [Graph], Omnisend, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/