Retail media ad spending in China 2021-2025

Published by
Lai Lin Thomala,
Jun 13, 2023
In 2023, China's retail media ad spending was estimated to reach 52 billion U.S. dollars, representing a 14 percent year-over-year growth rate. In comparison, the e-commerce channel ad revenue in the United States would amount to 38.6 billion U.S. dollars in 2023.

E-commerce channel advertising spending in China in 2021 and 2022 with estimates until 2025 (in billion U.S. dollars)

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Release date

May 2023

Region

China

Survey time period

2021 to March 2023

Special properties

excluding Hong Kong

Supplementary notes

*Estimate.

Retail media advertising refers to digital ads that appear on e-commerce platforms such as Alibaba and JD.com or websites and apps that are mainly engaged in retail e-commerce.

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Topics

UnlimitailDigital retail media advertising in the UKDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in Europe
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