In 2023, China's retail media ad spending was estimated to reach 52 billion U.S. dollars, representing a 14 percent year-over-year growth rate. In comparison, the e-commerce channel ad revenue in the United States would amount to 38.6 billion U.S. dollars in 2023.
E-commerce channel advertising spending in China in 2021 and 2022 with estimates until 2025
(in billion U.S. dollars)
Retail media advertising refers to digital ads that appear on e-commerce platforms such as Alibaba and JD.com or websites and apps that are mainly engaged in retail e-commerce.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (May 25, 2023). E-commerce channel advertising spending in China in 2021 and 2022 with estimates until 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1388153/china-ecommerce-channel-ad-spending/
Insider Intelligence. "E-commerce channel advertising spending in China in 2021 and 2022 with estimates until 2025 (in billion U.S. dollars)." Chart. May 25, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1388153/china-ecommerce-channel-ad-spending/
Insider Intelligence. (2023). E-commerce channel advertising spending in China in 2021 and 2022 with estimates until 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1388153/china-ecommerce-channel-ad-spending/
Insider Intelligence. "E-commerce Channel Advertising Spending in China in 2021 and 2022 with Estimates until 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/1388153/china-ecommerce-channel-ad-spending/
Insider Intelligence, E-commerce channel advertising spending in China in 2021 and 2022 with estimates until 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1388153/china-ecommerce-channel-ad-spending/ (last visited November 19, 2024)
E-commerce channel advertising spending in China in 2021 and 2022 with estimates until 2025 (in billion U.S. dollars) [Graph], Insider Intelligence, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/1388153/china-ecommerce-channel-ad-spending/
