Advertising platforms with the best value for SMBs in the U.S. 2022

Published by
J. G. Navarro,
Jan 22, 2024
During a 2022 survey, 27.2 percent of responding small and medium-sized businesses (SMBs) from the United States reported that social media was their best value advertising platform. Online search followed with 16.3 percent.

Advertising platforms with the best value for small and medium-sized businesses (SMBs) in the United States as of October 2022

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Release date

January 2023

Region

United States

Survey time period

September 6 to October 2, 2022

Number of respondents

2,428 respondents

Special properties

among owners or senior leaders/managers at SMBs

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Digital advertising formats in the United States "

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Other statistics that may interest you Digital advertising formats in the United States

Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

8

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Statistics

Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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