In 2023, e-commerce brands worldwide sent 57.9 percent more SMS campaigns than the previous year, based on global data from a marketing automation platform. With a 7.6 percent click rate and a 0.13 percent conversion rate, this surge in SMS campaigns resulted in a 9.4 percent growth in orders.
E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2023
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Omnisend. (February 7, 2024). E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2023 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
Omnisend. "E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2023." Chart. February 7, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
Omnisend. (2024). E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2023. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
Omnisend. "E-commerce Sms Marketing Campaign Benchmarks Worldwide from 2020 to 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
Omnisend, E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2023 Statista, https://www.statista.com/statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/ (last visited November 19, 2024)
E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2023 [Graph], Omnisend, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
