In 2022, the open rates for e-commerce e-mail marketing campaigns increased to 22.94 percent, compared to 10.16 percent two years prior. However, click rates experienced a slight decline from 1.37 percent in 2021 to 1.23 percent in 2022, and conversion rates decreased from 0.10 percent to 0.08 percent during the same period. Despite these declines, there was a reasonable level of success in turning clicks into actual conversions, as indicated by a 6.34 percent click-to-conversion rate for e-commerce campaign e-mails.
E-commerce e-mail marketing benchmarks worldwide from 2020 to 2022
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Omnisend. (February 9, 2023). E-commerce e-mail marketing benchmarks worldwide from 2020 to 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1387717/e-commerce-e-mail-marketing-benchmarks-worldwide/
Omnisend. "E-commerce e-mail marketing benchmarks worldwide from 2020 to 2022." Chart. February 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1387717/e-commerce-e-mail-marketing-benchmarks-worldwide/
Omnisend. (2023). E-commerce e-mail marketing benchmarks worldwide from 2020 to 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1387717/e-commerce-e-mail-marketing-benchmarks-worldwide/
Omnisend. "E-commerce E-mail Marketing Benchmarks Worldwide from 2020 to 2022." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1387717/e-commerce-e-mail-marketing-benchmarks-worldwide/
Omnisend, E-commerce e-mail marketing benchmarks worldwide from 2020 to 2022 Statista, https://www.statista.com/statistics/1387717/e-commerce-e-mail-marketing-benchmarks-worldwide/ (last visited July 22, 2024)
E-commerce e-mail marketing benchmarks worldwide from 2020 to 2022 [Graph], Omnisend, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1387717/e-commerce-e-mail-marketing-benchmarks-worldwide/