Based on global data collected from an e-mail marketing automation platform, it was observed that e-commerce players achieved a click-to-conversion rate of approximately 56.8 percent for welcome messages in 2022. Additionally, the rate for automated cart abandonment emails was recorded at 44.4 percent.
Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2022, by type of content
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Omnisend. (February 9, 2023). Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2022, by type of content [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
Omnisend. "Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2022, by type of content." Chart. February 9, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
Omnisend. (2023). Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2022, by type of content. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Click-to-conversion Rates Worldwide in 2022, by Type of Content." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
Omnisend, Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2022, by type of content Statista, https://www.statista.com/statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/ (last visited November 19, 2024)
Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2022, by type of content [Graph], Omnisend, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
