According to a survey conducted among marketers worldwide in December 2022, almost two-thirds (or 62 percent) of respondents said they used multiple measurement technologies or solutions to achieve cross-media measurement. On the other hand, slightly more than one-third (or 34 percent) of respondents reported using a single platform for cross-measurement needs.
Leading approaches used to achieve cross-media measurement among marketers worldwide as of December 2022
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Nielsen. (April 26, 2023). Leading approaches used to achieve cross-media measurement among marketers worldwide as of December 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1386771/top-approaches-used-achieve-cross-media-measurement-marketers-worldwide/
Nielsen. "Leading approaches used to achieve cross-media measurement among marketers worldwide as of December 2022." Chart. April 26, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1386771/top-approaches-used-achieve-cross-media-measurement-marketers-worldwide/
Nielsen. (2023). Leading approaches used to achieve cross-media measurement among marketers worldwide as of December 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1386771/top-approaches-used-achieve-cross-media-measurement-marketers-worldwide/
Nielsen. "Leading Approaches Used to Achieve Cross-media Measurement among Marketers Worldwide as of December 2022." Statista, Statista Inc., 26 Apr 2023, https://www.statista.com/statistics/1386771/top-approaches-used-achieve-cross-media-measurement-marketers-worldwide/
Nielsen, Leading approaches used to achieve cross-media measurement among marketers worldwide as of December 2022 Statista, https://www.statista.com/statistics/1386771/top-approaches-used-achieve-cross-media-measurement-marketers-worldwide/ (last visited December 21, 2024)
Leading approaches used to achieve cross-media measurement among marketers worldwide as of December 2022 [Graph], Nielsen, April 26, 2023. [Online]. Available: https://www.statista.com/statistics/1386771/top-approaches-used-achieve-cross-media-measurement-marketers-worldwide/
