Actual purchase channels after department store visit South Korea 2023
According to a survey conducted among South Korean department store visitors in April 2023, more than 66 percent of visitors purchased the items they wanted and checked out in the department store directly there. Another 16.3 percent purchased the items they looked at in the store using the department store's online mall. According to the source, the most common reason for not buying an item right away in the department store was the higher price point.
