From 2019 to 2022, Sephora and Ulta's online direct-to-consumer (D2C) holiday sales share increased. During the peak of COVID-19, holiday sales were even more prevalent online than before, and after the height of the pandemic, online sales decreased. In 2022, around 58 percent of Sephora's D2C holiday sales came from their online channels. In contrast, Ulta's online sales only accounted for 22 percent of the total D2C sales share during the holiday season.
Share of online sales of total D2C sales during the holiday season of Sephora and Ulta in the United States from 2019 to 2022
Data represents November to December sales of each year. It excludes sales via store-branded credit cards, gift cards, any type of financing, and third-party sales.
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Statista estimates. (January 17, 2023). Share of online sales of total D2C sales during the holiday season of Sephora and Ulta in the United States from 2019 to 2022 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1384838/sephora-ulta-d2c-holiday-online-sales-share-us/
Statista estimates. "Share of online sales of total D2C sales during the holiday season of Sephora and Ulta in the United States from 2019 to 2022." Chart. January 17, 2023. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1384838/sephora-ulta-d2c-holiday-online-sales-share-us/
Statista estimates. (2023). Share of online sales of total D2C sales during the holiday season of Sephora and Ulta in the United States from 2019 to 2022. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1384838/sephora-ulta-d2c-holiday-online-sales-share-us/
Statista estimates. "Share of Online Sales of Total D2c Sales during The Holiday Season of Sephora and Ulta in The United States from 2019 to 2022." Statista, Statista Inc., 17 Jan 2023, https://www.statista.com/statistics/1384838/sephora-ulta-d2c-holiday-online-sales-share-us/
Statista estimates, Share of online sales of total D2C sales during the holiday season of Sephora and Ulta in the United States from 2019 to 2022 Statista, https://www.statista.com/statistics/1384838/sephora-ulta-d2c-holiday-online-sales-share-us/ (last visited January 02, 2025)
Share of online sales of total D2C sales during the holiday season of Sephora and Ulta in the United States from 2019 to 2022 [Graph], Statista estimates, January 17, 2023. [Online]. Available: https://www.statista.com/statistics/1384838/sephora-ulta-d2c-holiday-online-sales-share-us/
