In first quarter of 2023, over 44 percent of the direct-to-consumer (D2C) brands in India responded that logistics was the major challenge in cross-border e-commerce. The second barrier faced was marketing at over 33 percent by D2C Indian brands in cross-border e-commerce during that period. Nykaa, boAt, and Lenskart were some of the major D2C Indian brands in cross-border e-commerce.
Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Inc42. (May 11, 2023). Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/
Inc42. "Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023." Chart. May 11, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/
Inc42. (2023). Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/
Inc42. "Barriers Faced by Direct-to-consumer (D2c) Brands in Cross-border E-commerce in India as of 1st Quarter of 2023." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/
Inc42, Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023 Statista, https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/ (last visited December 30, 2024)
Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023 [Graph], Inc42, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/
