Preference of pay TV vs. video streaming in the U.S. 2023, by age group

Published by
Julia Stoll,
Aug 29, 2024
According to a March 2023 survey, older people from the U.S. were the more they preferred cable and satellite TV over streaming platforms, with over half of respondents aged 60 years and older preferring pay TV boxes. By contrast, nearly three in four consumers aged 18 to 24 years preferred streaming services.

Preference of cable/satellite TV vs. video streaming services/apps in the United States as of March 2023, by age group

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Release date

May 2023

Region

United States

Survey time period

March 9 to 16, 2023

Number of respondents

3,092 respondents

Age group

18 years and older

Method of interview

Online survey

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